Beyond Fabric: Expanding Your GWP Strategy with High-Performance Silicone

For decades, the GWP industry has relied on a standard playbook of materials: canvas, nylon, and PU leather. They are functional, familiar, and get the job done. But what if "getting the job done" is no longer enough? What if customers are craving gifts that are not just beautiful, but safer, more durable, and infinitely more fun?

At King Fly, We challenged ourselves to find a material that could be soft yet indestructible, playful yet professional, and safe for both the user and the planet.

We found the answer in food-grade silicone. This is the philosophy behind our new "Pillow Soft" Collection.

By Echo Liu
Business Director, King Fly

The "Pillow Soft" collection is a complete GWP ecosystem designed to showcase the superior qualities of silicone. This material isn't just a gimmick; it's a high-performance solution.

● Extreme Durability: Unlike fabric, it's 100% waterproof and won't stain. Unlike PU, it won't crack or peel. It can withstand temperatures from -40°C to 250°C—meaning a hot curling iron won't melt it, and arctic cold won't make it brittle.

● Total Safety & Eco-Friendly: This is the same non-toxic, food-grade material used in baby products. It's safe for your skin, your family, and the environment.

● Unmatched Resilience: Its core nature is softness combined with strength . You can squeeze, twist, or crush it, and it will return to its original shape, every time.

The Silicone Revolution:
More Than Just a Soft Touch

The centerpiece of the collection is the Cloud Pouch. It’s an instant stress reliever, with a soft, matte, cloud-like body that’s endlessly squeezable.

But beyond its playful charm, it’s a workhorse—completely waterproof, a breeze to clean, and durable enough to last for years, not just a season.

The Cloud Pouch:
A Bag You Can’t Help But Squeeze

A GWP ecosystem is about solving a larger problem. The "Pillow Soft" collection extends this philosophy to every touchpoint of a user's routine:

● The Capsule Bottles:
These leak-proof, squeezable travel bottles are also food-grade, making them perfectly safe for lotions, shampoos, or even condiments. They are the ultimate travel-safe solution.

● The Ripple Mat:
This multi-functional mat acts as a cleaning pad for makeup brushes, a drying rack, and a heat-resistant shield for styling tools, all thanks to silicone's incredible temperature resistance.

The Ecosystem:
A Solution for Modern Life

The "Pillow Soft" Collection represents a new direction for GWP. It allows brands to offer a gift that is delightful to touch, but more importantly, one that is safe, long-lasting, and incredibly functional.

It’s a statement that your brand invests in quality, safety, and innovative design. This represents a new frontier for GWP: thoughtful, resilient, and built for a better, softer life.

A GWP That Delivers Real Value