Listening to the Market: Why We Added the “PureForm” Silicone Collection to Our GWP Portfolio

With over four decades in the business of crafting exceptional bags and accessories, the most valuable lesson we’ve learned is the importance of listening. We don’t just listen to market trends; we listen to our partners, understanding their challenges, their goals, and the evolving desires of their customers.

Recently, our conversations with clients in the beauty and wellness sectors have revealed a clear and consistent theme: a growing need for GWP solutions that embody absolute hygiene, modern functionality, and a clean, minimalist aesthetic.

In direct response to these conversations, we are proud to announce an expansion of our capabilities. We are not changing who we are; we are adding a new way to serve you. Introducing The "PureForm" Collection.

By Echo Liu
Business Director, King Fly

The PureForm Collection is our thoughtful answer to the market's call for hygiene-focused, high-performance GWP items. We turned to a trusted and versatile material—food-grade silicone—and centered our design around a unibody molding process. This approach allows us to offer a system of products perfectly suited for the modern wellness lifestyle.

A Meticulously Crafted Solution for Modern Needs

1. The "Forma" Pouch : A New Standard in Cleanliness

Designed for those who value purity, the Forma Pouch features a seamless interior. This unibody construction means there are no internal corners or stitches where dirt and bacteria can hide.

It can be turned completely inside out for effortless washing, making it an ideal, hygienic companion for skincare, gym visits, or spa days.

2. The "Ritual" Set & "Flow" Bottle: An Ecosystem of Wellness

Understanding that a true GWP solution often goes beyond a single bag, the PureForm Collection includes accessories that complete the wellness experience.

The hygienic "Ritual" Set is perfect for mixing face masks without waste, while the collapsible "Flow" Bottle offers a smart, space-saving hydration solution for life on the go.

It is important for us to be clear: the PureForm Collection is a new choice in our extensive portfolio. It does not replace the handcrafted quality and timeless appeal of our traditionally stitched bags. Our dedication to that craft is, and will always be, the foundation of King Fly.

The PureForm Collection is an additional tool in our toolkit. It is for those specific projects where the primary demands are leak-proof performance, effortless cleanability, and a sterile aesthetic. It’s for brands that want to make a powerful statement about their commitment to the modern consumer's wellness journey.

At King Fly, our goal is to be your solutions provider. By expanding our material offerings and manufacturing capabilities, we can now offer an even broader range of possibilities to bring your unique vision to life.

Is the PureForm Collection the right fit for your next project? Let's discuss your vision and determine which of our solutions can best serve your brand.

Our Commitment: The Right Tool for Every Vision