We Are More Than a Manufacturer, We Are Your Partner.

King Fly was born from a simple promise:
to be the hands that flawlessly execute a brand's vision.

For over 28 years, this promise has been our guiding compass.

We don't just create bags; we build relationships.

We don't just manage production; we deliver peace of mind.

This is our story.

Meet Our Founder, Shirley Lee

My journey in the bag industry began over 40 years ago with a simple mission: to be the hands that flawlessly execute a brand's vision.

It started at age 14 on the factory floor, not in a classroom. I mastered every process from heat-sealing to stitching, rising from a front-line worker to General Manager. This hands-on foundation is the bedrock of our company's expertise.

In 1997, driven by a deep desire to build a better future for my family, I founded King Fly. For over 28 years, this company has been the embodiment of that promise—a promise of integrity, quality, and a heartfelt partnership that gives our clients the peace of mind to win in their own markets.

Today, I continue to bring that same passion and hands-on expertise to every single project we undertake.

Shirley Lee, Founder and CEO of King Fly, a custom bag manufacturing expert.
Shirley Lee, Founder and CEO of King Fly, a custom bag manufacturing expert.

Wisdom from the World's Best

Our founder, Shirley Lee, believes in lifelong learning.

Her executive mindset has been shaped not just by decades of industry experience, but also by direct mentorship from global leaders like the late, great General Colin Powell and leadership expert John C. Maxwell.

This fusion of hands-on practice and world-class theory is at the heart of our company's DNA.

Shirley Lee with the late General Colin Powell during an executive leadership program.
Shirley Lee with the late General Colin Powell during an executive leadership program.

A Journey of Growth & Trust

1997: King Fly is Founded. Our journey begins, serving Hong Kong's dynamic trading companies.

1998: In-House Printing Department Established. Taking full control of quality and speed.

2002: Direct Export Business Launched. Building our first long-term partnerships with clients in Europe and America.

2010s: Global Production Network Expanded. Adding capabilities in Vietnam and Cambodia to provide tariff-friendly solutions.

Today: Evolving into Your GWP Solutions Partner. Beyond bags, we deliver integrated solutions for global brands.

King Fly's Manufacturing Journey: Sample Room → Production Line → Warehouse
King Fly's Manufacturing Journey: Sample Room → Production Line → Warehouse
Meet the Team
Shirley Lee, Founder of King Fly - 40+ Years of Bag Manufacturing Expertise.
Shirley Lee, Founder of King Fly - 40+ Years of Bag Manufacturing Expertise.
Echo Liu, Business Director at King Fly, leading the new generation in custom manufacturing.
Echo Liu, Business Director at King Fly, leading the new generation in custom manufacturing.

Shirley Lee

Founder & CEO

My promise is simple:

to treat your vision as my own.

Echo Liu

Business Director

A new generation of leadership, combining modern strategies with King Fly's timeless commitment to quality.

9+ years of dedicated experience.

Meeting the Exacting Standards of Global Beauty Leaders

Proven in the Supply Chains of Global Leaders

Luxury & Prestige Brands
Logo of SEPHORA, a global beauty brand whose standards are met by King Fly.
Logo of SEPHORA, a global beauty brand whose standards are met by King Fly.
Logo of Elizabeth Arden, a global beauty brand whose standards are met by King Fly.
Logo of Elizabeth Arden, a global beauty brand whose standards are met by King Fly.
Logo of LANCÔME, a global beauty brand whose standards are met by King Fly.
Logo of LANCÔME, a global beauty brand whose standards are met by King Fly.
Logo of L'ORÉAL, a global beauty brand whose standards are met by King Fly.
Logo of L'ORÉAL, a global beauty brand whose standards are met by King Fly.
Logo of ESTÉE LAUDER, a global beauty brand whose standards are met by King Fly.
Logo of ESTÉE LAUDER, a global beauty brand whose standards are met by King Fly.
Logo of DIOR, a global luxury brand whose standards are met by King Fly.
Logo of DIOR, a global luxury brand whose standards are met by King Fly.
Logo of CLINIQUE, a global beauty brand whose standards are met by King Fly.
Logo of CLINIQUE, a global beauty brand whose standards are met by King Fly.
Logo of CLARINS, a global beauty brand whose standards are met by King Fly.
Logo of CLARINS, a global beauty brand whose standards are met by King Fly.
Dermocosmetics & Global Beauty
Logo of VICHY, a global dermocosmetic brand whose standards are met by King Fly.
Logo of VICHY, a global dermocosmetic brand whose standards are met by King Fly.
Logo of ULTA BEAUTY, a leading beauty retailer whose standards are met by King Fly.
Logo of ULTA BEAUTY, a leading beauty retailer whose standards are met by King Fly.
Logo of SHISEIDO, a global beauty brand whose standards are met by King Fly.
Logo of SHISEIDO, a global beauty brand whose standards are met by King Fly.
Logo of BIODERMA, a global dermocosmetic brand whose standards are met by King Fly.
Logo of BIODERMA, a global dermocosmetic brand whose standards are met by King Fly.
Logo of LA ROCHE-POSAY, a global dermocosmetic brand whose standards are met by King Fly.
Logo of LA ROCHE-POSAY, a global dermocosmetic brand whose standards are met by King Fly.
Logo of NUXE, a global beauty brand whose standards are met by King Fly.
Logo of NUXE, a global beauty brand whose standards are met by King Fly.
Logo of AMOREPACIFIC, a global beauty brand whose standards are met by King Fly.
Logo of AMOREPACIFIC, a global beauty brand whose standards are met by King Fly.
Fashion & Professional Lines
Logo of ERES, a luxury fashion brand whose standards are met by King Fly.
Logo of ERES, a luxury fashion brand whose standards are met by King Fly.
Logo of SEAFOLLY, a global fashion brand whose standards are met by King Fly.
Logo of SEAFOLLY, a global fashion brand whose standards are met by King Fly.
Logo of essie, a professional nail care brand whose standards are met by King Fly.
Logo of essie, a professional nail care brand whose standards are met by King Fly.
Logo of MANGO, a global fashion brand whose standards are met by King Fly.
Logo of MANGO, a global fashion brand whose standards are met by King Fly.
Logo of MARY COHR, a professional skincare brand whose standards are met by King Fly.
Logo of MARY COHR, a professional skincare brand whose standards are met by King Fly.
Logo of GUINOT, a professional skincare brand whose standards are met by King Fly.
Logo of GUINOT, a professional skincare brand whose standards are met by King Fly.