Your GWP is Now a Live Media Channel: A Deep Dive into King Fly Link™

For most brands, the customer relationship for a Gift With Purchase (GWP) ends the moment it’s handed over. The beautiful pouch, the handy tote—they are silent ambassadors.

But what if they could speak? What if that physical product could become a direct, dynamic, and digital line of communication to your customer, long after they’ve left the store?

Welcome to the future of GWP. Welcome to King Fly Link™.

By Echo Liu
Business Director, King Fly

What is King Fly Link™?
And Why NFC is a Game-Changer

At its core, King Fly Link™ is a technology that embeds a tiny, passive NFC (Near Field Communication) chip invisibly into any GWP product we create. It requires no battery and is virtually indestructible.

For the customer, the experience is seamless. They simply tap their smartphone—the same way they would for a contactless payment—against the designated spot on the product. No app download is required. Their phone instantly opens a web link that you, the brand, have designated. The physical object becomes a digital gateway.

3 Actionable Ways to
Turn Your GWP into a Media Channel

This technology transforms a GWP from a simple product into a powerful, measurable marketing tool. Here are just three of the infinite possibilities:

1. Exclusive Content Gateway:
Imagine a customer receiving a makeup pouch. With a tap, they are taken to a private video tutorial by a famous makeup artist, showing them exactly how to use the products the pouch was designed to hold. This adds immense value and deepens their engagement with your core products.

2. Seamless Commerce Bridge:
A customer receives a GWP that includes a sample-sized perfume. With a tap on the packaging, they are taken directly to the product page for the full-sized bottle, perhaps with a special “thank you” discount automatically applied. This removes all friction between sampling and purchasing, directly driving sales.

3. Loyalty & Community Builder:
A tap could lead customers to a VIP registration page, a product warranty activation, or an entry form for an exclusive contest. You are no longer just giving a gift; you are inviting them into your brand community, creating a relationship that extends far beyond a single transaction.

The King Fly Advantage

King Fly Link™ is more than just a piece of technology; it’s a strategic solution. We don’t just supply the chip; we partner with you to brainstorm the most effective marketing strategy for your brand.

By fusing our 40+ years of manufacturing expertise with this cutting-edge technology, we turn your GWP from a marketing expense into a direct, engaging, and revenue-driving media channel.